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Knowledge
We feel that learning the most effective tools
for developing your customer base and increasing
sale is as important as receiving proper training
and quality equipment. Unique Training Institute has
practiced the same marketing concepts as we present
to you in our Business and Marketing Courses. These
concepts have enabled us to grow from a company
operating in a car parking lot with 3 workers to a
company with 3 branches, 30 employees and still
expanding.
Our goal is to share our marketing strategies with
you and help you grow and prosper by operating your
own successful auto appearance business. We can’t
guarantee instant success but if you follow the
basic concepts we’ll teach you, you’ll be successful
in growing your business. |
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Retail Customers
There are many methods to develop a retail
business. Some of the more popular methods are via
print advertising, yellow page ads, direct mail,
cable television, vehicle lettering and e-mail.
However, we feel that the least expensive and often
the most effective method is “word of mouth”;
referrals from satisfied customers.
Over the years, we’ve found that our business has
grown exponentially because a satisfied retail
client will tell ten of their friends about how
happy they were. This can result in a snowball
effect and introduce many people to your business
with a minimal amount of effort and capital.
Retail customers can include:
▪ Detail shops - Car Washes
▪ Limousine Companies - Insurance Companies
▪ Office Buildings - Parking Lots
▪ Fleet accounts - On any road or highway |
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Wholesale Customers
The most efficient and successful ways of generating
wholesale customers is by communicating with them
directly.
Wholesale customers can include:
▪ Used car Dealers - Automotive Wholesalers
▪ Body Shops - Rental Car Companies
▪ Auto Auctions - Government Agencies |
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